D.J.+Cobbins

// TV on Demand // // The article talks about the different types of ways that people are able to watch TV and what technology is used. Newer services such as U-verse //// send out only the content you request to watch which is– on demand. The industry calls this Internet Protocol Television, or IPTV. Traditional cable works by sending all channels and shows to all consumers and letting the set-top box determine who gets what shows and channels. Many cable companies buy content in packages for example MTV, might come with VH1, BET, and Spike, so if you could pick only what you wanted, providers would be stuck paying for the channels that they bought for you to watch, which ultimately turns into unused programming. These cable companies will most likely have to raise bills to sustain their income. The industry isn’t going to budge any time soon, says Will Richmond, president of consulting firm Broadband Directions. “What we’re seeing instead are third parties chipping away at its model.” TiVo and Xbox 360 can all upload movies and shows directly to your set, no flaccid package deal required. Nevertheless it would take a total market swing to inspire consumers to in fact cut their cables. Not shockingly, this is just what many industry sages are predicting. Despite the industry roadblocks, TV will continue to adjust to your demands. //